Webinar Tactics#1.Your webinar must include a unique selling proposition.Why? Your prospect has a lot of events. Team events, conferences, super Saturdays, kid activities, three way calls, Netflix waiting on DVR... It is easy to become overwhelmed! This is the state of the industry. You have to stand out among the clutter.If you get out there and do a webinar that sounds like everyone else, and you will lose people. Everyone in the industry thinks they should get all pumped up about the exact same topics. If you host webinars on the same topics that other people are doing, you will get overlooked. OK, so then what are you supposed to do?Position yourself with a unique selling proposition. And make sure you include a hook. A unique selling proposition is an offer. A unique offer! Some benefit, or a promise to deliver a benefit. Be different than what other people are offering. "How to make 10k in 6 months" or "How to make money online" are pretty blah these days. People are not going to get excited. Come up with something unique you have not seen yet. Position your offer so it inspires people to take action.Here are 2 bad examples: "Get more Facebook fans." "How to make money by being a stay at home mom".Frame your title so that it is interesting. People should feel that every aspect of your webinar funnel is different than what they have seen. Picture the most unreceptive person on the planet and make them your target.Start with a basic idea (like the bad examples above) and expand on it. Now include different angles, hooks, and the pain points your audience is dealing with. You have to understand what keeps them awake at night. Focus on re-wording your hook until it is unique and something no one else is offering.Tactic #2Use triggers. The following triggers work well in webinars.AuthoritySocial Proof (showcase results)Reciprocity (You give someone something and they give something back to you). "I am taking time out of my busy day to train you and I ask that you stay throughout and give me 100% of your time".Scarcity (scarce items are more valuable).Urgency (items expire at a certain time).Business opportunity (I only have 3 spots available).Be likeable (don't be rude, don't make false claims) Be YOU!Tactic #3Capture leads with your webinar: All your registrants need to go to into your email list.You want those leads to get added to your list. This is critical. It allows you to build your list which is your asset.Tactic #4Send an Email to the Webinar RSVP's(Send Day of the Webinar)Title: Emergency message about tonight's webinar!You have registered for my webinar tonight(then put in the title).We are currently overbooked and the space only seats(amount of registrants). Word is spreading about tonight's webinar and more people are trying to pile in.Some of you might miss out. So, get here early andstay for the whole time because if you leave your spot will be given to the next person waiting.(And give them social proof of how many people have registered).This is what I am going to teach you to do:(a few bullet points).And this is why I am so different than what everyone else is trying to do!Look forward to seeing you tonight on the webinar!Your NameTactic #5:Inject personality and passion.Doing webinars is EASY. This is the absolute easiest thing in the world to do. Have fun with it, bepassionate about your company and your business opportunity. Be OK with mistakes!Tactic #6:Don't worry.Making mistakes at your 9-5 job will hurt you. You can be penalized for poor job performance and everyone is afraid to make mistakes. Mistakesare a big deal in the 9-5 job world.But making a mistake on marketing is no big deal! You have to start out somewhere. Going from bad webinar's to great webinars is easy. If you are giving it your all and trying... I guarantee that by webinar #10 you will be great.You might be 8 webinars away from making$1,000 on a webinar. 1 webinar a week, only 2 months away. When you know how to make$1,000 per webinar you know how to make $3,000 per webinar you just scale it up!Marketing is just about trying it out. You test stuff and you try it out and then you get better.If you love what you just learned, why don't you head over tohttp://www.goimu.comfor more business resources. Intentional Marketer University, the ultimate home business resource destination.Article Source:http://EzineArticles.com/expert/Meredith_Dale/2238642
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